Leading Hospitality Group Retains Pinnacle to Bring US Entertainment Brands to the Middle East and North Africa

Toms River, NJ – Pinnacle Entertainment Group has entered into an exclusive, multi-year Agreement with Saudi Arabia-based Al Hokair Group to connect location based and family entertainment center brands with the company. “We are honored to work with the team at Al Hokair,” said George McAuliffe, Pinnacle’s president. Pinnacle partner Howard McAuliffe added: “I spend a lot of time in the Middle East region and quickly discovered that the Al Hokair Group is the leading hospitality company with locations in the UAE, Saudi Arabia, and Egypt. They are great operators and well respected.”

Al Hokair Group, a publicly traded company on the Saudi exchange, owns and operates shopping malls (4), hotels (35), family entertainment centers (94), and restaurants (46). As a public company, Al Hokair is interested in growing their family of hospitality and recreation brands, especially those with appeal to adults, and those who have successfully established their brands in the US and other markets. Deals may be structured as franchise, license, or joint venture agreements. Parties interested in exploring an international expansion option or learning more about the opportunity should contact Pinnacle as listed below.

About Al Hokair Group

Al Hokair Group has been a name synonymous with entertainment and tourism in the Kingdom of Saudi Arabia and the Arab world since 1975. The Group was founded by Sheikh Abdulmohsen Al Hokair through his ambitious investment in the entertainment and hospitality industries. Over the last five decades, the Group has expanded to include 94 entertainment centers and amusement parks, 35 strategically positioned hotels across Saudi Arabia and the Gulf States and 4 commercial malls. The Group has also been active in assisting in the development of investments in the field of tourism due to its extensive global experience in the areas of entertainment and hospitality. In turn, this has provided an exclusive opportunity for major international companies in the field of tourism and entertainment to enter the Saudi market through Al Hokair.

About Pinnacle Entertainment Group LLC

The principals of Pinnacle have conceived, created, and operated multi attraction family entertainment centers from 2,000 to 150,000 square feet as corporate executives, entrepreneurs, and consultants.

The company, now in its 25th year, has assisted hundreds of clients ranging from the world renowned, such as the Walt Disney Company, to smaller individual centers. The company and its partners have consistently provided leadership and effective innovation to the industry over the years.

George McAuliffe is a founding director and past president of the International Association of Family Entertainment Centers (subsequently merged with the International Association of Amusement Parks and Attractions, IAAPA). Howard McAuliffe chairs the education committee for Amusement Expo and serves on the board of the American Amusement Machine Association (AAMA).

For media inquiries, please contact :

George McAuliffe – 314-422-7197, [email protected]