THE PINNACLE LAUNCH PACKAGE

The Pinnacle Launch Package is designed to allow facility operators to leverage our experience to plan, procure, install, and integrate a family entertainment component to a new or existing facility. There are multiple details and best practices we have learned after decades of experience that save you money and prevent you from making mistakes.

PLAN

Planning your facility properly from the beginning is essential. It is much easier to change drawings to optimize the space than it is to change walls once they are built. During this phase we will provide electrical specs, guidelines for opening (and future flexibility), and for the initial layout. Our experience can help to optimize the space before construction begins.

PROCUREMENT

We will make sure you select quality vendors, get the best pricing, and are not oversold. If there are issues with vendors we leverage our size and influence on your behalf.

INSTALL

Typically our clients are busy with multiple projects and hundreds of details. Pinnacle serves as your coordinator of all elements of the arcade and attractions. This includes delivery and installation of equipment, settings on games and card system optimized for correct pricing, payouts, and reporting. We coordinate our vendors to design, install, and train your staff on merchandising strategy and principles.

INTEGRATE / OPERATE

Integrating the various components of entertainment with each other and the larger facility is essential to maximizing profits. We will teach you our system, and for 6 weeks after opening we will work with you to understand and use your reporting available within the Intercard or other system. During this period we will also monitor and adjust pricing and payouts as needed to optimize the operation.

PLAN

Planning your facility properly from the beginning is essential. It is much easier to change drawings to optimize the space than it is to change walls once they are built. During this phase we will provide electrical specs and guidelines for opening as well as future flexibility as well as provide the initial layout. Our experience can help to optimize the space before construction begins.

PROCUREMENT

We will make sure you select quality vendors, get the best pricing, and are not oversold. If there are issues with vendors we leverage our size and influence on your behalf.

INSTALL

Typically our clients are busy with multiple projects, we are able to take care of coordination of vendors, delivery and install of equipment, settings on games and card system optimized for correct pricing, payouts, and reporting. The merchandise display is essential to profitability and executing properly is a unique blend of art and science. We will design, install, and train your staff on merchandising strategy and principles.

INTEGRATE / OPERATE

Integrating the various components of entertainment with each other and the larger facility is essential to maximizing profits. We will teach you our system, and for 6 weeks after opening we will work with you to understand and use your reporting available within the Intercard or other system. During this period we will also monitor and adjust pricing and payouts as needed to optimize the operation.

THE PINNACLE DIFFERENCE

Many sales people from game distributors and other companies that are selling products, offer “consultative services”.

There are three major differences between Pinnacle and other Consultants:

  • We are operators with a 40+ year history of owning and operating games for our own and corporate accounts.
  • We are industry leaders with a track record of innovation, we pioneered many industry best practices, and continue to stay ahead of the curve.
  • We are not selling you anything but our experience.

Your game list will be based on an objective database of close to 100 locations. You will learn our operating system, which ensures that your facility is optimized from the beginning and you know how to track and manage it going forward.

SOME OF OUR FEATURED CLIENTS

THE DETAILS

THE GAME LIST

GAME AND ATTRACTION SELECTION

Correct Pricing: We make sure your pricing is not inflated. We purchase millions of dollars in games each year and know the pricing- including hidden fees like freight mark-ups and others.

Correct Games: We often save customers on games because they have been recommended games that are unnecessary and expensive. In this case it is not that the price of the specific game is high, but that the game recommended could be replaced with a cheaper one. Sometimes a middle or lower earning game can actually be your most profitable, but you have to really understand the science and multiple factors that affect the long term ROI.

No Hidden Commissions:  We have an ongoing, long term relationship with Shaffer Distributing based on creating value for our mutual customers.

THE GAME PLAN

GAME OPERATION STANDARDS

We create a Game Plan for you to establish the game mix, price per play, and payout standards for games and direct merchandisers. This is an essential first step to maintaining your cost of sales budget. This plan will be the baseline you set to make sure you are maximizing your guest experience and profitability. Specifically this controls your price per play, overall game revenues, and your cost of goods sold.

REDEMPTION PRIZE SYSTEM

Merchandise Plan: We will work closely with you and our redemption product partner Rhode Island Novelty to create a merchandise plan to include: markup parameters, a full Price Point Matrix (selection of merchandise and set price points), and we establish merchandise categories to target specific demographics.

Ordering: We put together an initial order customized for the size of your redemption counter and the expected volume of your facility. Our Rhode Island Novelty merchandisers are available to come to your facility for the initial stocking of your redemption center; at that time we will also train your staff in the principles of merchandising the Redemption Center.

Strategies: Finally, we can provide you with procedures establishing a ‘closed loop” merchandise control system. This helps you to maximize game sales and control redemption costs, from ordering, through stocking, redemption to the customer, periodic inventory and management reporting systems.

DEBIT CARD SYSTEMS

We are familiar with all of the major card and redemption management systems on the market. We work closely with Intercard, the best-in-class Debit Card System provider. We are available to assist you in evaluating suppliers, developing requirements, evaluating economics, and in negotiating final debit card system proposal. Once selected we will work with you and the debit card system provider on system configuration and specifications to customize for Client’s operation. We typically assist in coordinating the install, training, and support with vendor.

COORDINATION OF ALL SYSTEMS AND GRAND OPENING

Our Process 6 scaled

Making sure that your opening is on time and fully operational is our job. We will have a person on site for two days to fully coordinate all of the vendors and details for a successful grand opening.

Our experience will help minimize or eliminate delays, which equals real dollars.  Most facilities earn $2,000 to $20,000 per week, so each week the opening is delayed costs thousands.

READY TO START?

We can’t wait to put our decades of experience to work for your facility.
We’re ready to plan and execute a tailor-made strategy for your needs today.

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