B&B Theatres is the sixth largest Theatre chain in the United States, operating some 429 screens in 49 locations in 9 states. B&B, family owned since 1924 with the fourth generation of the family now in executive positions, knows a little bit about changing with the times to remain relevant. Given the challenges in the theatre business they explored complimentary businesses, discovered the power of arcade, bowling and family entertainment attractions and contacted Brunswick. As Brunswick’s go to family entertainment center (FEC) experts, Pinnacle joined the team to develop a serious FEC component within B&B’s new, ground up multi-screen cinema complex in Ankeny, IA.
B-Roll is the lead FEC attraction featuring 12 lanes of state-of-the-art Brunswick lanes. A full service bar and restaurant were also a major part of the mix, leaving about 3,000 square feet for an entertainment center.