The JW Marriott Marco Island team designed a new tower to add to the already expansive property. The General Manager identified an approximately 13,000 square foot storage space that he felt was underutilized and should be activated. The property has significant outdoor entertainment options including a beach, pool, and various day trips to go fishing, snorkeling, and touring. However, when an afternoon storm rolls in as well as in the evening there was very little entertainment on property. Pinnacle was hired to join the Marriott team and develop the storage area into a premium entertainment space, appropriate for both corporate events and families on vacation. The project was fun but challenging because the space was awkward and included large metal roof trusses angling through the room. The Marriot teamed identified a steam punk themed bar with high quality food. We identified as attractions Highway 66 Bowling with high end masking units and furniture, a 6 hole mini-golf course highly themed by Creative Works, Hologate VR, and 2 golf simulators. These attractions all worked for corporate events and family guests and were able to fit around the perimeter of the space, with a first class redemption arcade in the middle, complete with a themed redemption room.