Grand Prix New York began its life as a standalone, high performance Go Kart facility, membership based with significant group sales appeal. It had a small game area. Bill and Jim Diamond quickly recognized the facility’s family appeal and a children’s play element was added next. In 2010 planning began on the addition of a 16 lane Brunswick boutique bowling center, titled Spins Bowl at Grand Prix New York. In conjunction with the debut of Spins Bowl, the owners embarked on a full carve out and retained Pinnacle to create of a first class redemption game room arcade.
The owners selected Pinnacle Entertainment Group to lead their team on space planning, game selection, vendor selection, game layout, redemption center layout and design, and implementation of the game room arcade operating system.
Pinnacle designed and built the redemption center.
GPNY management selected Pinnacle Strategic Clients Redemption Plus as its merchandise vendor and Embed as its debit card platform.