Pinnacle Entertainment Group served in a senior advisory role to the Disney management team for the development of the DisneyQuest Indoor Interactive Theme Park. DisneyQuest is a five-story, indoor interactive theme park located in Disney Springs West Side, formerly known as Downtown Disney West Side, at the Walt Disney World Resort in Florida.This was a two year engagement culminating in the successful launch of the concept. Our contributions centered on business modeling, facility design, layout, game and attraction development, purchasing programs, merchandise programs, and management systems design and implementation.