Arcades

Benefit from Pinnacle Entertainment Group’s extensive experience in planning, developing, and operating arcades for brands including Dave and Busters, Time Out Family Amusement Centers, Walt Disney Companies, as well as hundreds of small chains and mom and pops. We understand the evolving dynamics of the entertainment industry and leverage this knowledge to guide you through the intricacies of creating a successful arcade.

We’ll collaborate with you to create a custom arcade layout that integrates exciting new attractions, from multi-level laser tag arenas to immersive virtual reality stations and more.

Our team stays ahead of the latest trends to recommend game purchases, activities, and even rides that keep your arcade at the cutting edge and avoid cookie-cutter solutions. We’ll coordinate with our distributor partners to customize the right mix for you.

Maximize profitability with custom pricing models, game maintenance programs, KPI tracking, and optimization, all designed to enhance the guest experience and increase your profits.

The redemption program, including cranes and merchandisers, is frequently an area that can be substantially improved. We create sales, payout, inventory, and cost of goods optimization programs and teach your team how to implement them.

Movie theaters are ideal locations to add an arcade. It is essential to ensure the theater has the necessary space and components to maximize the success of the arcade. There are no cookie-cutter solutions; a detailed analysis and plan are essential to maximize the arcade offering in a theater.

Bowling Centers integrated with arcade, bars, restaurants, and other attractions are some of the most successful integrations we have seen. With over 200 completed projects, bowling and arcade are a proven winner.

Adding arcades to food and beverage concepts such as Pizza Ranch, Shakeys Pizza, and ESPN Zone have been very successful. The key is to size the investment to the concept and market correctly.

Youth sports facilities have expanded their offerings over the years. In many cases, adding an entertainment component to the project makes sense. Often, these facilities attract families, a prime demographic for arcades and attractions.

Resort Hotels are an ideal location for arcades. If adequately designed, an entertainment facility with an arcade can be very profitable—it can attract both corporate event business and retail vacation customers in the same space!

Casinos are not just for gamblers. Arcades can be a great addition to a casino for guests who do not want to gamble, are too young to gamble, or even for gamblers who want a break from the tables or slots.

Full-service dining, fast casual or Snack Bar: Your food and beverage offering is more and more essential to your overall business. Our experts can help you craft the right solution for your location.

Laser Tag Arenas: Add a multi-level laser tag arena with interactive elements like fog machines, LED lighting, and music for an adrenaline-pumping experience.

Virtual Reality Zones: From immersive escape rooms to multiplayer VR sports, these cutting-edge attractions can be an exciting addition to your arcade. VR also comes with complexity in maintenance and challenges in identifying the right vendors.

Soft Play Areas: Perfect for younger guests, these zones encourage climbing, crawling, and sliding in a safe, enclosed environment.

Interactive Redemption Games: Combine the thrill of gaming with prize-winning excitement to keep kids entertained and parents happy.

Escape Rooms: Add puzzle-solving adventures to attract older guests and corporate team-building events.

Bar & Lounge Areas: Create a relaxing space for adults to enjoy craft beers or cocktails while the kids play.

Private Party Rooms: Fully equipped with seating, decorations, and AV capabilities, these rooms make your arcade a go-to for birthdays and celebrations.

Group Packages: To boost midweek traffic, offer flexible deals for schools, corporate outings, and family reunions.

LED Lighting & Thematic Decor: Revitalize your arcade with modern lighting schemes and cohesive themes that create a captivating atmosphere.

Digital Payment Systems: Upgrade to cashless solutions for games and attractions, improving convenience and efficiency for both customers and staff.

With a proven track record of successful arcade transformations, Pinnacle Entertainment Group brings deep industry knowledge to every project. Whether you’re upgrading a small arcade or expanding a flagship location, we know how to maximize your space and appeal to a broader audience.

Every business is unique, and Pinnacle Entertainment Group creates customized plans to fit your space, budget, and goals. By focusing on your vision, we help distinguish your arcade from competitors while delivering the best value for your investment.

From initial concept designs to final walk-throughs, PEG is with you every step of the way. Our hands-on approach ensures every detail is handled seamlessly, saving you time, reducing stress, and controlling costs. We can even stay with you long term to continue to help you operate at the highest level for the long term.

We focus on designing adaptable spaces and integrating cutting-edge technology to keep your arcade relevant in a rapidly evolving industry. Whether it’s VR, AR, or modular attractions, we position your arcade to thrive for years to come.

Our designs prioritize high-traffic areas, add-ons like snack bars and party rooms, and attractions with strong ROI. We align every recommendation with strategies to boost revenue and enhance customer retention while controlling costs.

Pinnacle Entertainment Group incorporates environmentally friendly materials and adheres to the latest safety regulations, giving you peace of mind while appealing to eco-conscious customers.

PEG works with trusted games, attractions, and equipment suppliers to bring you the best quality at competitive prices. Our established relationships also mean faster delivery, setup times, and ongoing support.