The Rose Bowl

Starlite lanes

The Rose Bowl

New Castle, Indiana

Traditional Bowling center with an added Redemption Game Room.

The Rose Bowl was a traditional bowling center, that had an existing arcade. Pinnacle Entertainment Group was hired to upgrade the arcade space and operations. Pinnacle brought in Shaffer distributing to coordinate the game installation and set-up, Redemption Plus to reset the Redemption Counter, and Embed to converted the token and coin arcade to a debit card system. The Rose Bowl invested in new paint, a mirrored ceiling, removed a wall for better traffic flow and additional space, and upgraded their physical redemption counter. The results were very successful as you can see from the before and after photos below. In addition, the sales and profitability are several times greater than prior to the remodel.

  • Before Pictures

  • After Pictures