Los Angeles, CA
Pinnacle assists the Shakey’s Pizza management team with the operation and development of their entertainment offerings and franchise model. Shakey’s USA is a former franchisor of Shakey’s Pizza, a national restaurant and entertainment chain. The new management team, which Pinnacle supports, is charged with leveraging the good time heritage of the Shakey’s name, developing a new and refreshed brand identity, and updating an entertainment experience to appeal to a wide age range. Pinnacle played a key role in establishing chain management techniques to the Game Room and in developing the new, go-forward prototype.